Running a successful marketing campaign is essential to your business’s success and growth. Without marketing, your business will never reach its full potential. However, many business owners don’t really appreciate just how difficult it is to market successfully. Therefore, they make mistakes.
Today, we’re going to talk to you about those mistakes. We’re going to mention some of the most common mistakes businesses make when making a digital marketing plan so you can learn from theirs instead of yours. Let’s begin.
1. Not Having A Plan
Some business owners think that marketing doesn’t really require a plan. They are firm believers that all you need to do is post a few things on social media, maybe rent out a billboard or something, and that’s it.
While it is true that both of those things are a viable option for promoting your company, they’re not nearly as effective if they’re not properly planned out. Every marketing strategy, just like any other business strategy, begins with a solid plan. Without a foundation – there’s nothing to build on.
2. Thinking They Don’t Need Help
This is a common mistake for inexperienced business owners. Once again, it all comes down to the understanding of the marketing strategy and planning for the best results. Some business owners simply believe that they can do a better job than a professional marketer, but that’s simply not true. We’re not saying every business should hire the best marketing agency in Australia, but a good, reputable marketing agency will certainly help.
3. Blindly Following Trends
Trends can be quite beneficial, but it is not always a good move to blindly follow a certain trend. While we do understand the FOMO (fear of missing out), we don’t think that’s good enough of a reason for a business to hop on any viral trend at the moment.
The thing is, no matter how popular the trend is – it has to resonate with your brand. If it doesn’t – your audience is going to dismiss you. It’s that simple. We live in tough times where everyone’s judging everything. So, don’t fall into the trap of looking stupid by extension just because you wanted to follow up on a trend.
4. Putting Everything On Autopilot
We live in a time where pretty much everything can be automated and put on autopilot, but just because you have the ability to do it doesn’t necessarily mean that you should. In this particular case, we’re talking about automating social media posts.
Now, we’re not saying you shouldn’t do it because you certainly can benefit from it. Scheduling your posts for the right time is totally fine, but solely relying on it isn’t. If you want to properly market your business – you’ll have to interact with people. Don’t just post and forget about it. Engage.
5. Inconsistent Branding
Your brand is the reflection of you, your business and what you and your business stand for. As such, your brand must stay consistent, and that includes marketing strategy. It doesn’t matter which marketing channel you’re using to promote your business – your message must stay consistent. All of your ads must have the same defined tone and voice that clearly represent your brand. You can’t have it all over the place. You just can’t.
6. Relying Solely On Organic Traffic
While it is true that organic traffic is a good indicator of how well your business is doing – it is simply not enough. You might be doing okay with organic traffic alone, but there’s always room for more. And, by more, we mean paid ads and the rest of that “non-organic” jazz.
7. Doing Too Much At Once
Even though it might seem that if you advertise yourself on several platforms simultaneously, you’ll get better results – that’s not necessarily true. In fact, most of the time, spreading yourself out too much will only cost you time and money, and more often than not – the results won’t follow.
It is much better to allocate your resources into one or two advertising platforms and focus your time, money and attention there. Otherwise, you’re risking spreading yourself too thin and not accomplishing anything anywhere.
8. (Not) Focusing On Competition
There are two common mistakes when it comes to focusing on your competition. You can either pay too much attention to your competition or not pay any at all. The key to a successful marketing campaign is to stay in the middle. Observe what your competition is doing, steal some nifty tricks and level up your marketing game, but don’t ever tailor your whole approach based on your competition’s. But also, don’t just ignore their existence. If they’re your competitors – they must be doing something right. And, it’ll serve you well to know what they’re up to.
9. Not Spending Enough Money
Social media marketing can be both quite effective and very affordable, but nothing is free when it comes to marketing. Even if you’re the one doing all the work, you’re still putting in time and effort, and that’s got to count for something. What we’re trying to say is, just because you’re not spending money doesn’t mean your marketing campaign is free.
But that’s not the biggest problem. A bigger problem is that those kinds of marketing strategies usually don’t yield great results. The “harsh” truth is – you have to spend money on marketing. It’s that simple. Invest in a professional marketer, and we’re certain you’ll make your money back in no time.
10. Not Tracking Results
The only way to know for sure that your digital marketing campaign is working is by tracking the results. However, most businesses don’t do that. They simply expect to notice a difference in their sales, but the thing is, a noticeable difference in sales usually doesn’t come up that quickly, and that makes the business owners abandon the marketing strategy altogether. That’s not good.
You have to watch closely what happens, track the results, and adjust the strategy accordingly. If you do that – you’ll notice the difference.
There you have it. Those were the top ten most common mistakes business make when they make their digital marketing plans.