A landing page is important for any online business website because all the conversions take place there on landing pages. So what special optimization treatment does it require? How can one optimize landing pages easily for boosted conversions? Don’t worry, we will let you know how to boost your conversions with easy landing page optimization tips. These tips will work for all kinds of businesses, no matter if you are an eCommerce store or you are a foundation collecting funds for social causes.
Why Landing Page Optimization Is Important?
Before we start working on our landing page optimization, we should understand the importance of it. Do you think that it is really important? Landing pages be treated specially or not? Well, according to digital marketers and professionals, you should pay more attention to landing pages.
Your landing pages are like points of sales for you as an effective landing page can convert more leads into sales. And a less effective landing page can lose conversions. So it is really important. That is why you are reading this post about landing page optimization.
Tips For Effective Landing Page Optimization
If you are also not getting conversions due to non-effective landing page optimization, then you are here at the right place. Just a few things can drastically change the whole thing on your landing page. You will find that more conversions are taking place. However, we cannot rely upon just optimization for conversion. There are some other reasons too, but for now, here EZ Rankings will just talk about landing page optimization.
#1. Be Transparent
The first thing that you must take care of while going live with the landing page is transparency. You need to be transparent about everything. From your brand identity to your sales offer, everything should be crystal clear for the audience. If you are trying or your landing page is trying to hide something from visitors then it might be difficult for you to encourage people to buy something from you so try to be transparent everywhere on your landing page.
#2. Effective UI
The user interface will play a significant role in your landing page conversions. For more conversion, you should make your landing page look professional but simple. Yes, let us mention it clearly that the design and alignment of your landing page should be simple but effective. Spend more money or more time and effort, do whatever you can do, but make your user interface as simple as possible.
#3. Keep It Under A Theme
Using a theme is always a good idea to attract more eyes to your content. Whether it is an Instagram feed or your landing page. Using a theme is a great idea to grab the attention of the audience. Without a theme, it will be like scattered content on the landing page. Use a theme that relates to your product or service of that landing page.
#4. Highlight Main Content
It is very important to decide what to keep at the front foot and what to keep at the back foot as you need to highlight your main content. Your main content should be standing out of the crowd and it should make itself different from secondary content or supporting content. Keep in mind we are not talking about the quality. But we are talking about highlighting your main content on the landing page.
#5. Create A Fear
A very popular and commonly used marketing tactic that you can also apply to your landing page. Without any doubt, it will boost your conversions. Simply you don’t have to do anything, just create a fear of losing. If you succeed to create a fear of losing something among your traffic, you will get more conversions. You may have seen on eCommerce websites, they use this trick most of the time. They try to make their users feel that a sale is ending or an offer is ending soon, so people can rush to buy that particular product.
#6. Use Limited Call To Action
Using multiple calls to actions will confuse your audience. Try to make different pages for different calls to actions. So try to keep only one or two calls to actions on your landing page. So that your visitors can quickly make a decision and choose a call to action to start purchasing from you. Don’t confuse your audience with multiple calls to actions. Always keep in mind that a confused user will never make a purchase. So try to make them clear in thoughts about your deal.
#7. Test Your Copy Before Publishing
Your web copy should be tested before publishing. However many digital marketers use testing with live landing pages. Landing pages copies are tested to get better results. Usually, A/B testing is preferred for landing page content. Get multiple copies or at least two copies of your content written and publish them. Then compare the results, analyze metrics like engagement, browsing time, etc. to see what works and what doesn’t.
#8. Look Authentic
Try to look more authentic on your landing pages. Make sure you have an extra security layer added to your landing pages. So that the users or visitors can feel secure and comfortable while dealing with your website. More authentic and secure your look, more chances will be there to get your conversions boosted easily.
#9. Simplify Payment Gateways
Keep payment options simplified. If your landing page is asking for various security questions, Captcha, verifications, etc. before making a payment. Then you are making a very big mistake. Keep everything simple so that the user doesn’t hassle anymore.
You can simply see that these 9 tips to get more conversions with landing page optimization are easy to follow. Most of them will improve you at the marketing psychology and user experience end. And in these days of the internet, where many options are available for a user, these two factors are winning factors. If your landing page enhances the user experience and it complies with marketing psychology, then you will get more conversions.