Everyone seems to have a blog these days. Some blogs are personal thoughts, and others are extensions of existing business sites. Did you know adding a blog to your e-commerce website can be an effective way to bring potential customers to your site?
Setting up a blog on your existing website might be easy enough if you’re using the right platform. Should you market the blog or will simply adding regular content be sufficient?
Do you need to make use of the SEO services Melbourne and other Australian cities are finding useful?
Business Blogs Are Trending
Many businesses are opting to add blogs to their business sites. It’s a great way to interact with existing and potential customers. A blog is also the ideal space to post customer testimonials, feedback and pictures of jobs done or products bought!
Keep reading as we delve into a few of the basic steps you can take to make your blogs more popular and engaging.
When you’re adding a blog to your business website, it’s pretty obvious that the content needs to be about your type of business. For instance, if you’re a plumbing service, then the blog posts need to centre around plumbing functions.
Tips for unblocking drains would be an ideal topic. Gardening pointers will be lost on your audience. So, just how do you go about getting ideas for content topics?
Ever heard of keyword research? This is a technique commonly used by content creators to identify the words and sentences that users type into various search engines.
Knowing what your target audience is looking for in your industry will make it easier for you to provide them with quality blog content.
It might sound complex, but you can rest assured, it’s actually quite easy! Simply research a few free and paid keyword research tools. By entering one keyword, you’ll get a list of other common keywords related to your topic. This will tell you what information or articles your potential customers are looking for.
Once you have identified a few keywords, it’s time to create content to match. Staying with our plumber scenario, if your keyword is “blocked drains” then you can create a few blogs around this.
For instance, “tips to clear blocked drains” or “pointers to prevent blocked drains”.
The real secret here is to create comprehensive and interesting content. Giving your target audience some valuable information is great.
If you can link a solution to their problem to one of your products or services, even better! Ensure you use the keywords you have identified in your content. Create a number of articles around varying angles of your keywords.
Add SEO Basics to Your Website
If you’re creating a website or a blog for the first time, all your research will point you toward SEO and its various applications. You’ll learn how your whole website needs to revolve around it.
Fortunately, you don’t need to be an SEO expert to get your business blog going. You do, however need to include SEO if you want to be competitive.
Understanding the SEO around your site also depends on the platform you’re using. Some platforms like WordPress have a large number of SEO guidelines for beginners.
A wide variety of SEO tools, plugins and step-by-step guides make it easy for any novice to get a foot in the door.
The next step would be to get professional advice, increasing your chances of connecting with your audience.
Make Internal Linking a Priority
Once you’ve started creating great content for your blog, it’s important to remain consistent. Post content regularly and create fun and interesting articles about a variety of topics suited to your industry.
Simultaneously, it’s important to start creating internal links within your blog. This means you’re linking new articles to previous, existing articles.
You’ll need to create a few blogs to have something to link to. In our plumbing scenario, the article about blocked drains can be linked to the article about preventing blocked drains.
There are several advantages to using internal links, some of which include:
- Google uses internal links to define the context of your site. This then aids in ranking your site.
- When visitors to your site click on your internal links they spend more time on your site and on different pages. This reduces bounce rate, meaning fewer people will “click off” your page after only a few seconds.
- By showing visitors that you have different articles related to your general service or product, you prove that you have extensive knowledge of your industry. This in turn assists in building brand awareness.
Adding a few tweaks and SEO features to your blog will put you on the path to creating content that will give your business a competitive edge.
An advantage is that there are many websites, guides and companies specialising in managing SEO for your digital content. Investing in an SEO agency is always money well spent. Get your pages optimised and your well-managed blog can be a great asset to your existing marketing strategy!