Search engine optimization (SEO) is exactly what it says it is, a set of practices that will improve the visibility of a website in the search results. Roughly, it includes technical SEO, the part that improves the technical parts of the website, on-page SEO that deals with all possible elements on the website, and off-page SEO that deals with everything happening on other sites, mostly link building.
There are a lot of specific skills that build a complete SEO service. Usually, the best way for companies is to build their SEO team or to outsource it. However, there are a lot of specialized agencies, and even for eCommerce websites, you can find an experienced eCommerce SEO agency.
A lot of skills and many minor elements, as we said, build SEO. However, you don’t have to know everything in the beginning and don’t be overwhelmed by the amount of information you’re about to face.
Remember that SEO is dependent on peoples’ preferences. So, a lot can go wrong, even if you’re hiring an expert. You would have to go through many trials and errors before settling on a strategy that works best for you.
Business owners think that it’s okay to make many mistakes, but in reality, you should try to minimize them to expedite your strategizing process. This is why we have written the most common mistakes they do so that you can avoid doing them, too.
The most common mistakes marketers make with SEO
Picking the wrong keywords to rank for
The main reason keywords are essential is that they serve as the medium between you and your clients. Your end game in using keywords is to generate organic traffic to your site from search engine page results (SERP) and the use of the keywords.
Wrong keywords are usually the ones that result in no traffic or the ones that push people toward the website, but the bounce rate is really high. A rooky mistake is to pick keywords with high volume that are not at all connected with the business. That won’t work as it doesn’t make any sense.
Not keeping up to date with SEO news and changes
SEO is continuously changing, and as time passes, the market becomes more competitive. As more competitors emerge, you have to stay on your toes to always stay ahead of them, especially in search results rankings.
Any entrepreneur needs to maintain high rankings on search engine pages to generate more traffic to their website. This is why keeping up with SEO trends is vital to maintain your high ranking or get a higher one if your website ranks low.
You can’t stick to one marketing strategy forever. As trends come and go, your SEO should follow. If your digital marketing strategy worked the first time, it doesn’t mean it will work after a certain period.
Maintaining basic technical SEO
Before diving into the broad world of SEO, you should at least have a working knowledge of its foundation. You can’t work around a complicated problem when you have no idea of the basics of how to solve it.
When you first start SEO, make sure you have done ample research and study about it. SEO is not hard to understand, but the application can be complex, depending on the time and effort you put into it. However, you don’t have to go into every detail at first because you’ll get to learn them as you go along.
Always remember that everything boils down to the fundamentals in SEO. To easily understand how trends and changes work, make sure you know how the core skills and concepts work individually and together.
The amount of time for rankings to increase
One mistake business owners make in SEO is expecting results in a short amount of time. So, when you first lay out a strategy for digital marketing, you would naturally come up with quantifiable goals that you need to reach. If you’re setting a concrete timeline for your goals, make them achievable yet realistic.
Truthfully, it takes at least six months to a year before SEO would have a noticeable translation into sales. Progress in SEO cannot be reached overnight. You would have to go through a lot of trial and error in the process and make the necessary adjustments to find a niche plan that you can settle with. So be patient, and don’t be discouraged when the results are not yet noticeable after a few months.
Not analyzing competitors
You would think that minding your own business would do you better than looking at how your competition is doing. But in SEO, it’s the opposite. Competitor analysis is a proven digital marketing strategy where you analyze various kinds of information about your competitor and break it down to apply the said information to your strategy. Instead of formulating keywords, links, and content yourself, you would already know effective keywords and strategies that work for others and build upon them to apply to your content.
Not analyzing data properly
When you practice SEO, you will notice that your website’s activities are presented to you in the form of analytics. SEO is heavily reliant on a well-planned strategy, and your analytics plays a significant role in devising the right approach for your website.
This means that you must exhaust every resource you have to create the perfect digital marketing strategy that will work for you. Instead, use the current data to review your website’s recent performance. Know your strong and weak points to know what aspects you would have to improve in and where you are already doing good at.