We are frequently on the lookout for profitable, independent businesses. These offer us decent wages while also allowing us to modify working conditions to fit our lifestyle. More importantly, it removes the probability of bad colleagues working with us resulting in a healthier work environment.
When it comes to these jobs it’s best to follow trends that will provide an ample customer base. The industry of IPTV services fulfills those criteria with no issue. The term IPTV, or Internet Protocol television, refers to television content that is delivered through IP networks. These allow us to access TV programs and VOD services with the simple requirement of an internet connection.
Considering that the internet has become universally present in our households makes this style of content delivery very reliable. An additional benefit of IPTVs is that their content can be streamed on phones, tablets, personal computers, standard televisions, and many other devices that are multimedia capable.
This broadens the number of customers that could be interested in your services. However, before you can start offering services you’ll have to build your own network. Here are steps that will help you achieve a functional IPTV network that can be used for content delivery.
Get IPTV Middleware
This is the most important element of the network you’ll be creating. The middleware links the services to customers’ receiving devices, allowing for information to properly get transferred. It also plays a huge part in managing content, subscribers, monetization of content, and can be used for performance measuring.
So middleware doesn’t only allow for your network to function but also provides ample opportunity to manage current features as well as ones you may implement later down the line. We suggest integrating monetization slowly, starting with a simple IPTV subscription model and potentially getting more elaborate as the customer base grows. These can include advertisements, multiple tiers of subscription, special offers, and many more.
After you’ve established a functional way to deliver your content and connect with the subscriber base it’s time to enable the actual visual and audio aspects of your service. This is done through a media player that will convert the information delivered to the box into fully audible video. There are a lot of options when it comes to media players and a number of them free. Of course, the important thing to keep in mind is what media you are streaming.
Make sure to pick a media player that has showcased proper function with the media you provide. Consider the possibility of having to change the media player later down the line and research the topic further to confirm you won’t have issues adapting it to your current infrastructure.
Choose your payment category
Now that you have the middleware that will transfer content from you to the customer and a media player that will properly recreate the sent information into its desired media you’ll need to choose what type of payment category your service will fall into. We’ve already mentioned it a bit in the middleware section but let’s take a deeper dive into it in this category. Owning an IPTV network allows you to select one of four monetization categories, or even utilize multiple types of them.
The first type of monetization is a monthly subscription. This model of monetizing online services is widely used by plenty of providers due to its simplicity and flexibility. The most popular services that utilize this model are Netflix and Amazon Prime, both huge competitors in the industry of providing easily accessible multimedia content. The IPTV subscription model is very good for those providers who wish to draw in customers with the versatility of their available content. This model allows your customers to browse and explore the content for a long while, leading to more engagement.
Wherever we go on the internet today, especially if it’s sites related to streaming, we are bound to find plenty of ads. This is due to them being very easy to implement and modify depending on our needs. The ads can play before a video, during it, or be found at the end of a video. The ads can come in the form of videos or simple image ads, allowing for different levels of advertising to be utilized by the provider of IPTV services. The advantage they bring is the ability to earn money without requiring a direct payment from your userbase.
Another type of income generation is Video On Demand model, or VOD for short. The VOD model allows you to cash in by providing the videos requested by your subscriber. This model has less engagement than others but can result in more customers as those users that only wish to use your service for singular shows or streamed events will gladly cash in. The popularity of your service and the money generated through the VOD model also depend on the price of each video, if it’s too high they’d rather subscribe to a whole service despite having little interest in other content on it.
When choosing between these models it’s best to gauge the potential of each of them. This will also vary depending on the nature of your IPTV network. If it’s mostly filled with popular shows that people frequently rewatch it’s very profitable to take the monthly subscription and advertisement approach, as the reoccurring customers will provide ample revenue on return visits. On the other hand, VODs are perfect if you have niche content of longer length.
Modify your graphical user interface
All apps and interfaces should be customized to reflect your new service’s style. Apart from an aesthetical benefit, it can also function as marketing. A recognizable interface will allow you to draw in more customers every time it’s posted on social media while convenient features will keep people on your service.
The preparation doesn’t end there
Even after assembling these necessary steps, you have to put yourself out there, find ample software support, and establish a proper set top box for your consumers to watch the content from. As time goes on you’ll require upgrades to your current hardware as well as more ways of maintaining engagement. Be it new and exciting content or special offers, always aim to provide exquisite service that’ll keep customers with you.
Lastly, make sure to fix any issues with the service as soon as possible even if it comes at the extra cost of additional workers. Having your IPTV network act up for longer periods of time can lose you quite a number of dedicated clients. Regardless, we wish you the best of luck in your new business endeavor.