With the expansion of social networks in recent years, especially among the younger population, we can notice that there is a huge increase in businesses who are using these platforms. On the other hand, the main reason for such popularity is the fact that these services are an excellent way of communication with a lot of people, chance to meet new friends, share interesting content, and have a lot of fun. Among various models of these platforms, we have to mention Instagram and TikTok, which are especially popular today. Instagram is a well-known app where you can share pictures and videos in the feed or in the form of stories where the content will disappear after one day. When it comes to TikTok, the main focus is on sharing entertaining videos. There is high competition between these two services, and a lot of people choose to have accounts on both networks.
Furthermore, they represent an excellent business opportunity as well. You can start by sharing engaging content and get more followers. At one point, you can have a chance to get hired by some company to promote their products and services. This is called influencing and it is a very popular profession in recent years. On the other hand, you can promote your brand by using these platforms as well. However, you will need to learn more about making relevant and high-quality content. Besides that, it is essential to reach more people. In that matter, you can choose to buy likes or followers to improve the visibility and reach of your accounts. You can visit here to learn more about this option.
When we look at the statistics, we can see that both services are holding high positions on the market. That means that the best option for improved promotion would be to choose both of them. However, if you are not interested in spending too much time while editing and sharing content on various social networks, you should find a way to select a more suitable option. The best way is to determine your needs and expectations. If you are interested in creating engaging videos, the best option is to create an account on TikTok. On the other hand, if you want to add pictures and charts, Instagram seems a much better solution. Here are some of the most important differences and similarities between them.
Main Features of Instagram
This online platform holds its high popularity for a long time. It quickly managed to become more successful than Facebook and Twitter, which are mostly used by older generations today. The main features are the ability to share various content, stories, send messages and connect with a lot of people. It has a great interface and user-friendly options. Also, the fact that most companies today are active on this service leads to the fact that it can be a great way to start as an influencer or social media manager.
What About TikTok?
This option became one of the most popular social media in a short time. The developers implemented the ability to share videos or pictures where you can add music. Also, you can use hashtags for defined search or better reach, which can be seen in other options as well. The main focus is on sharing short videos. What makes it so entertaining is the auto-play feature and random results when you open this app. In that matter, you can spend hours while watching interesting videos from all over the world.
We already mentioned that both options represent the most popular online platforms today. When we look at the most recent stats, Instagram has over 1 billion active users, while TikTok is near 700 million. However, we can notice that other options managed to reach this number much faster, which means that it can quickly reach the same popularity as Instagram. However, various factors could further affect the popularity, like the appearance of new options, or official regulations. For example, TikTok is banned in the United States and several other countries. Therefore, if they decide to withdraw this regulation, it might affect the higher popularity as well.
Besides the lots of things, they have in common, some important differences distinguish these options. The main difference is related to the content. While you can share pictures and videos over Insta, TikTok is reserved only for short videos. On the other hand, the younger service has an option to share the content outside of the platform. Also, you can upload much longer videos. Both of them are using hashtag system, but Instagram also has implemented the ad feature, which is beneficial for people with lots of followers since they could earn a lot. People who earn the most are Cristiano Ronaldo, Kylie Jenner, Kim Kardashian, and more. Also, Instagram is mostly used by people older than 22, while TikTok is much more popular among people who were born after the year 1997.
When it comes to the determination of which option is better, it is up to users and their preferences. We can see that Instagram started implementing some features that are similar to those on the other option, like Reels, which is the same method as on younger company, where you can share short video content. In terms of entertainment, both platforms offer you a chance to have a lot of fun. However, if you are interested in promotions and marketing, Instagram seems a much better solution.
The main reason is that you can share pictures, links to other websites, or invest in ads where your account or website could appear in a search engine or while people are checking the stories. On the other hand, with the right selection of hashtags and the ability to hire someone popular, you can achieve higher reach and great results by using TikTok as well. In that matter, maybe the best way is to combine them for improved results.